For the past 6 years Radio Tri-Cities (94.7 FM KIOK 'The Wolf') has broadcast a 36 hour live "Radiothon" from the Richland Campus of Kadlec. The Radiothon raises funding and awareness to address the most pressing health care needs in our region, especially those affecting children. Since its inception, the Radiothon has raised funds for the Don & Lori Watts Pediatric Center and the (currently under construction) Neonatal Intensive Care Unit. This event is widely broadcast with contributions coming from throughout the Mid-Columbia Region - with major listenership being in Benton, Franklin and Walla Walla counties as well as cities up the valley between Tri-Cities and Yakima, north to Othello and Moses Lake and south to Hermiston. The radiothon is broadcast on five additional stations during the drive time hours. These are the Tri-Cities area number one stations for both female and male audiences, ages 25-54.
The Radiothon is supported by local companies, community members and leaders, Kadlec employees, and many volunteers.